Entertaiment is a cultural activity that involves consuming and delivering pleasure. It is understood objectively, communicates an external stimulus, off ers pleasure, requires an audience and occurs in a passive form. Oliver and Barstsch (2010) argues that entertainment is a way for consumers to escape from boredom and it can also be used as a tool to create business value and a source of innovation.
More articles on the topic:
From Middle English entretenement, from Medieval Latin intertenere, from the prefix inter- ‘inside’ and the suffix tenere ‘to hold’, from the Indo-European root ten ‘stretch’. See more similar words in the dictionary.
